Authors Talk 'What Games Teach Us About Making Products People Love'

The people, companies and trends shaping the global economy. Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF Video game maker veteran Bing Gordon helped launch the company that brought some of the most iconic games to the world. He and his daughter Chloe are out with a new book 'Everybody Wins: What Games Teach Us About Making Products People Love' which aims to break down the 8 core elements of 'gamification', and how companies like Amazon are borrowing the video game strategy to drive growth.See omnystudio.com/listener for privacy information.

Show: Bloomberg Businessweek

Hosts: Bloomberg